Privacy Policy

Ruby Vixen (“we”, “us”, or “our”) is committed to safeguarding the privacy and security of your Personal Information. This Privacy Policy outlines how we collect, use, disclose and protect your Personal Information in compliance with the General Data Protection Regulation (GDPR), the California Consumer Privacy Act (CCPA), and the Australian Privacy Principles (APP). By using our services or providing us with your Personal Information, you consent to the practices described in this Policy.

The privacy policy protects your privacy by informing you about:

Personal Information
Data collection
Legal basis for the use of Personal Information and website data
Use of data
Storage of data
Your rights
Children
Marketing and Consent
Making a complaint
Policy Changes

1. Personal Information

Personal Information encompasses any data that can be used to identify you, either independently or when combined with other information. This includes, but is not limited to, details such as your name, age, phone number, addresses, and online identifiers like cookies (“Personal Information”).

2. Data Collection

a) How we obtain your Personal Information

You may give us Personal Information about yourself by:

Completing an online form on our website
Creating an account with us
Purchasing a product from our website
Entering a competition, promotion or survey on our website

b) Collection of Personal Information

We may collect any of the following information about you:

Your name
Email address
Postal address
Telephone number
Information provided when you contact us

c) Collection of website data

When you use our website, we collect, store and process the following categories of personal data:

the site from which the page was requested (referred URL)
the name and URL of the page requested
the date and time the page was accessed
browser type and version
your IP address
products you have viewed or searched
length of visits and page interactions (scrolling, mouse-overs, clicks)
page response times and download errors
operating system and platform

3. Legal basis for use of Personal Information and Website Data

We collect, use and store Personal Information and Website Data listed above only to the extent necessary, and as follows:

to allow you to access and use our website
for statistical purposes and to improve the quality of our website
to ensure the security of our website
to make available and provide you with the products and services you request, and to assist you with your orders and any complaints or refunds

a) Cookies

We use cookies on our website. Cookies are small text files which are stored by your web browser and used to store information between your website visits. We use cookies to:

to keep track of your shopping experience so that you may retrieve your shopping basket at any time
to personalise the contents of our website to ensure a consistent experience.
to track how visitors interact with our website and monitor how we are performing
to track the products you view

You may block cookies at any time. To block cookies, you can activate the setting on your browser that allows you to refuse the settings of some or all cookies. If you use your browser settings to block cookies, you may not be able to access all of parts of our website or to use some or all of the functionality provided throughout our website.

For further information on cookies, please refer to our Cookies Policy.

4. Use of data

We may share your Personal Information with our group of companies where it is necessary to do so for internal administrative purposes.

We will share your Personal Information with the following category of third parties:

delivery service provides for the purposes of delivering your orders (and returns) and sending you tracking notifications about your deliveries and returns
website service provides who host and help us administer our website
email service providers
analytics and search engine providers that assis us with the optimisation of our website
third parties for payment processing

We will also disclose your Personal Information to third parties:

if we are under a duty to disclose or share your Personal Information in order to comply with any legal obligation, any lawful request from government or law enforcement officials and as may be required to meet national security or law enforcement requirements or prevent illegal activity.
in order to enforce or apply our terms of use, our terms and conditions for customers or any other agreement or to respond to any claims, to protect our rights or the rights of a thirdy party, to protect the safety of any person or prevent any illegal activity
to protect the rights, property, or safety of our business, our staff, our customers or other persons.
We may disclose anonymised, aggregated reporting and statistics about users of our website or our products and services, and for marketing and promotion purposes.

Any third parties with whom we share your Personal Information are limited by law and by contract, in their ability to use your Personal Information for any purpose other than to provide services for us.

We will ensure that any third parties with whom we share your Personal Information are subject to privacy and security obligations consistent with applicable laws.

5. Storage of data

We keep your Personal Information for no longer than necessary for the purposes which the Personal Information is collected. The length of time we retain Personal Information depends for which we collect and use it, and/or is required to comply with applicable laws.

6. Your rights

Under certain circumstances, you have rights under data protection laws in relation to your personal data.

Request access to your personal data
Request correction of your personal data
Request erasure of your personal data
Object to processing your personal data
Request transfer of your personal data
Right to withdraw consent

If you wish to exercise any of the rights set out above, please contact us. No fee is usually required. However, we may charge a reasonable fee if your request is unfounded, repetitive or excessive.

We may need to request specific information from you to help us confirm your identity and ensure your right to access your personal data, or to exercise any of your other rights. This is a security measure to ensure that personal data is not disclosed to any person who has no right to receive it. We may also contact you to ask you for further information in relation to your request to speed up our response.

7. Children

The Ruby Vixen website is not directed at children.

By placing an order with us, you declare that you are of the appropriate legal age to purchase our products or services.

We do not knowingly collect Personal Information from children under the age of 18.

Please contact us at admin@rubyvixen.com if, as a parent or guardian, you become aware that we have inadvertantly collected Personal Information from a child, and we will take steps to delete such Personal Information from our systems.

8. Marketing and Consent

a) Marketing

We may collect and use your Personal Information for marketing our products, services and offers where consent has been obtained.

b) Consent

We will always obtain consent for the purposes of marketing communications where we are required by law.

You can ask us or third parties to stop sending you marketing communications at any time by following the opt-out links on any marketing communication sent to you or by contacting us at any time.

Opting out of marketing communications will not apply to personal data provided to us as a result of purchasing a product or receiving a service from us.

9. Making a complaint

If you have any enquiries or complaint about the collection, use or storage of your Personal Information, or wish to exercise your rights, please contact us at admin@rubyvixen.com.

10. Policy Changes

We may update our Privacy Policy from time to time. Any changes to our our Privacy Policy will be made on this page.